Posted on December 16, 2011 at 6:38pm
Tequila Avión in Worth Magazine’s annual Partners feature, which highlights successful duos representing a variety of industries. The full-page coverage quoting both Ken and Jenna covers how they partnered and lessons they’ve learned, in addition to mentioning Avión’s tremendous growth since launch. Avión is the only spirits brand included in the roundup. Read the full article here.
Posted on November 28, 2011 at 11:48am
Founder Ken Austin discusses the challenges faced with Entourage and convincing consumer Avión is real. Read the whole article here.
Posted on November 02, 2011 at 5:16pm
Tequila Avion, based in SoHo, is sold in 1,000 NYC bars and 48 states, thanks in part to its role in HBO's Entourage. Read the full story here.
Posted on October 31, 2011 at 4:32pm
Time Out’s Rothman writes about the Tipper, a Meatpacking cocktail bar; in the Where to Drink This Week feature. Rothman writes, “Overheard: ‘Avion, the Entourage tequila. Do you have it?’" Read the full story here.
Posted on October 19, 2011 at 12:30pm
Sigmond interviews Ken Austin for his fifth ‘Sig Survey.’ On Tequila Avión’s style, Austin says, “Tequila Avion style is best embodied by the standard we’ve set for ultra-premium tequila – what we call “Taste Elevated.” It’s about character, innovation and going that extra step, or several steps, to create something extraordinary. It’s a mindset. How you look at life, and the opportunities you discover in that journey.” On the market for Tequila Avión, Austin says, “Our vision for Tequila Avion is global. It’s one of the reasons we signed a global distribution deal with industry powerhouse, Pernod Ricard. But our focus is also very much on our own front door. In just one short year, we’ve taken Tequila Avion from two markets to 23 states and, in partnership with Pernod, taken it into every U.S. market. My goal is to make sure everyone who’s legally able to try Tequila Avion has the opportunity to find our product in their market.” Read the full story here.
Posted on October 06, 2011 at 4:32pm
The article features Ken Austin discussing Tequila Avión as a lifestyle brand. On brand positioning, Austin says, “Thirteen months from the launch date, the brand was already number eight in the ultra premium tequila category and distribution is only at 3 percent nationally. To achieve that kind of brand awareness and sales velocity in such short period of time rarely happens in the wine and spirits industry.” On brand awareness, Austin says, “…a huge hit for the brand was the inclusion in the storyline on seasons seven and eight of HBO’s Entourage…So in one year, we have created an early stage lifestyle brand that medaled at the San Francisco World Spirits Competition, which gives us huge credibility with bartenders, mixologists, retailers, and consumers. Read the whole article here.
Posted on August 10, 2011 at 9:56am
Ken Austin was interviewed on this Wall Street show with up to date trading news and analytics. Watch the video here.
Posted on August 10, 2011 at 9:53am
Posted on August 10, 2011 at 9:54am
Posted on August 08, 2011 at 6:05pm