Avión News

Dec 16

Worth Magazine

Posted on December 16, 2011 at 6:38pm

Tequila Avión in Worth Magazine’s annual Partners feature, which highlights successful duos representing a variety of industries. The full-page coverage quoting both Ken and Jenna covers how they partnered and lessons they’ve learned, in addition to mentioning Avión’s tremendous growth since launch. Avión is the only spirits brand included in the roundup. Read the full article here. 
Nov 28


Posted on November 28, 2011 at 11:48am

Founder Ken Austin discusses the challenges faced with Entourage and convincing consumer Avión is real. Read the whole article here.
Nov 02

New Tequila Gets Its Shot

Posted on November 02, 2011 at 5:16pm

Tequila Avion, based in SoHo, is sold in 1,000 NYC bars and 48 states, thanks in part to its role in HBO's Entourage. Read the full story here.

Oct 31

Time Out New York- “Avión, the Entourage tequila. Do you have it?....

Posted on October 31, 2011 at 4:32pm

Time Out’s Rothman writes about the Tipper, a Meatpacking cocktail bar; in the Where to Drink This Week feature. Rothman writes, “Overheard: ‘Avion, the Entourage tequila. Do you have it?’" Read the full story here. 
Oct 19

The Sig Survey No. 5 - Ken Austin

Posted on October 19, 2011 at 12:30pm

Sigmond interviews Ken Austin for his fifth ‘Sig Survey.’ On Tequila Avión’s style, Austin says, “Tequila Avion style is best embodied by the standard we’ve set for ultra-premium tequila – what we call “Taste Elevated.” It’s about character, innovation and going that extra step, or several steps, to create something extraordinary. It’s a mindset. How you look at life, and the opportunities you discover in that journey.” On the market for Tequila Avión, Austin says, “Our vision for Tequila Avion is global. It’s one of the reasons we signed a global distribution deal with industry powerhouse, Pernod Ricard. But our focus is also very much on our own front door. In just one short year, we’ve taken Tequila Avion from two markets to 23 states and, in partnership with Pernod, taken it into every U.S. market. My goal is to make sure everyone who’s legally able to try Tequila Avion has the opportunity to find our product in their market.” Read the full story here.
Oct 06

Leaders Magazine - Creating a Lifestyle Brand

Posted on October 06, 2011 at 4:32pm

The article features Ken Austin discussing Tequila Avión as a lifestyle brand. On brand positioning, Austin says, “Thirteen months from the launch date, the brand was already number eight in the ultra premium tequila category and distribution is only at 3 percent nationally. To achieve that kind of brand awareness and sales velocity in such short period of time rarely happens in the wine and spirits industry.” On brand awareness, Austin says, “…a huge hit for the brand was the inclusion in the storyline on seasons seven and eight of HBO’s Entourage…So in one year, we have created an early stage lifestyle brand that medaled at the San Francisco World Spirits Competition, which gives us huge credibility with bartenders, mixologists, retailers, and consumers. Read the whole article here.
Aug 10

Fast Money

Posted on August 10, 2011 at 9:56am

Ken Austin was interviewed on this Wall Street show with up to date trading news and analytics. Watch the video here. 
Aug 10

The Luxury Project

Posted on August 10, 2011 at 9:53am

This luxury niche site included coverage of Tequila Avión’s Pernod- Ricard announcement.
Aug 10

CNN.com Entertainment

Posted on August 10, 2011 at 9:54am

This Entourage recap includes reference to scenes that happened in the Avión office.
Aug 08


Posted on August 08, 2011 at 6:05pm

Examiner.com New York  included an Avión reference in an article about the recent Hamptons Magazine party honoring Entourage “it” girl  Emmanuelle Chriqui. 

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