Avión News

Oct 06

Leaders Magazine - Creating a Lifestyle Brand

Posted on October 06, 2011 at 4:32pm


The article features Ken Austin discussing Tequila Avión as a lifestyle brand. On brand positioning, Austin says, “Thirteen months from the launch date, the brand was already number eight in the ultra premium tequila category and distribution is only at 3 percent nationally. To achieve that kind of brand awareness and sales velocity in such short period of time rarely happens in the wine and spirits industry.” On brand awareness, Austin says, “…a huge hit for the brand was the inclusion in the storyline on seasons seven and eight of HBO’s Entourage…So in one year, we have created an early stage lifestyle brand that medaled at the San Francisco World Spirits Competition, which gives us huge credibility with bartenders, mixologists, retailers, and consumers. Read the whole article here.
Aug 10

Fast Money

Posted on August 10, 2011 at 9:56am


Ken Austin was interviewed on this Wall Street show with up to date trading news and analytics. Watch the video here. 
Aug 10

The Luxury Project

Posted on August 10, 2011 at 9:53am


This luxury niche site included coverage of Tequila Avión’s Pernod- Ricard announcement.
Aug 10

CNN.com Entertainment

Posted on August 10, 2011 at 9:54am


This Entourage recap includes reference to scenes that happened in the Avión office.
Aug 08

Examiner.com

Posted on August 08, 2011 at 6:05pm


Examiner.com New York  included an Avión reference in an article about the recent Hamptons Magazine party honoring Entourage “it” girl  Emmanuelle Chriqui. 
Aug 08

Wine and Spirits Daily

Posted on August 08, 2011 at 5:56pm


This prominent trade newsletter featured the Pernod-Ricard announcement.
Aug 08

TvFanatic.com

Posted on August 08, 2011 at 6:06pm


This Entourage recap story included a reference to “Smokin Hot Avión Girls.”
Aug 08

Newsday.com

Posted on August 08, 2011 at 6:03pm


Newsday.com included a reference to Tequila Avión in their recap of Sunday’s show.
Aug 08

CNN.com Entertainment

Posted on August 08, 2011 at 6:03pm

This Entourage recap includes reference to scenes that happened in the Avión office.
Aug 08

LAtimes.com

Posted on August 08, 2011 at 6:02pm


This LAtimes.com recap of the hit show entourage includes a reference to Avión.

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